AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Egypt, Q2 2025
Explore the performance of top personal finance apps on iOS in Egypt during Q2 2025, with insights on downloads, revenue, and user activity from Sensor Tower.
In the second quarter of 2025, the personal finance app landscape on iOS in Egypt showcased a variety of performance trends, as reported by Sensor Tower.
AI Expense Tracker - Say demonstrated a notable surge in weekly downloads, peaking at approximately 2.9K in mid-June. Despite a modest start, the app's weekly revenue reached $7 by the same period.
دفتر الحسابات experienced fluctuations in weekly revenue, with a high of $23 recorded in early June. Downloads remained relatively consistent, hovering around 280 to 440 weekly.
Wallet - Daily Budget & Profit saw a steady increase in revenue, peaking at $58 in late April. Downloads showed a gradual rise, reaching 317 by the end of June, while active users fluctuated but remained above 3.4K.
Splitwise maintained a stable revenue stream, reaching a peak of $44 in early June. Downloads varied, with a high of 355 at the start of the quarter, aligning with active user numbers, which saw an increase to 854 by the end of the quarter.
Money Manager Expense & Budget recorded no revenue but saw a consistent rise in downloads, culminating at 326 by late June. The app also experienced an upward trend in active users, growing from 2.5K to over 3.9K.
These insights from Sensor Tower highlight the dynamic nature of the personal finance app market in Egypt, offering a glimpse into user engagement and app monetization strategies.
